Harshada's Sales Learning

(Credit:  https://www.freepik.com/ )             There are 2 categories of people who go for a movie. First are the people who like movies and the second (I am pointing a finger at me) who loves popcorn. Seriously, “Harshada is watching a movie.” is an incomplete sentence. “Harshada is watching a movie with popcorn.” this one is a complete sentence.             So as always I pushed one of my friends at the half time of the movie to buy popcorn for me. This time more than a popcorn I was interested in his behavior because I want to see how he got trapped in a Decoy effect.             I know you are feeling confused while reading this. Movie, popcorn, getting trapped, decoy? What is the meaning of these things? The decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference...

I am currently working as an Inside Sales Executive in one of the Multinational Company. When I was giving an interview for this company, the interviewer asked me one of the most common question, please introduce yourself.  I started my introduction with my resume objective. I said with a confident voice, "I am a Mechanical Engineer by Qualification and Sales person by Passion." The interviewer replied with a curiosity, "Okay, Just stop and explain to me Why Sales? I can read here that you are a Mechanical Engineer by qualification then why you choose the sales profession and over that you are telling me, it is your passion also, how?" Actually I am too familiar with this type of question because not only the interviewer but also my colleagues, friends ask me this question, “Harshada, Why you are into sales?” By keeping my confidence I said, "I like socializing and I like to interact with people more than a computer. And I believe only by talking to people I ca...

Have you ever noticed – A park bench painted with a KitKat wrapper. A painting of finger chips over a zebra crossing. A coco-cola bottle-shaped vending machine serving coco-cola bottles. I think you are also observing such unique things around you. Correct?  What do you think? Who is creating such things and why?  It's a marketing strategy. With a low budget they are creating their brand awareness among people. Targeting a lot of audience by performing such weird as well as creative things.  This marketing strategy is called Guerrilla marketing.  Have you observed? People take photographs, make videos and most importantly do mouth publicity of that specific product. This marketing strategy connects with your emotions because it enters in your daily activities. The key factor of this marketing is it gets media attention easily. It makes a positive and memorable connection with your target audience. What do you think? Is it really beneficial? Small businesses fail beca...

(Credit:  https://pixabay.com/ )  The government announced a revolutionary idea of digital currency and a cashless nationwide system in India. A lot of people applauded the government for its desire to grow India. While other people who were merchants and traders were against this idea because of the complications it brought.  What were those complications you ask? - A local grocery shop owner is unable to afford the charges behind each transaction reducing their profit margin. - A consumer struggling to match digital payment applications with different shop merchants. - An electronic shop owner finding it complicated to take loans from a bank. There were many such complications that were becoming a problem for entrepreneurs to start new Fintech companies in India. A new company came to light which was BharatPe that had a solution to almost all of these complications. BharatPe does not charge any fees for transactions so zero transaction fee. A single QR code is mad...

(Credit:   https://pixabay.com/ )  Today when I was speaking with my friend. I told him, "whenever I am talking with anyone thinking  that which thing that person is trying to sell me." Just for a second, he became angry and told me "I am not selling you anything, just only trying to help you." I started smiling after seeing his point of view about the sale word. During the conversation, I started sharing examples with him. I told him, "whenever you are trying to convince your parents of something then that time also you are doing the selling. That time you are trying to sell your opinion for helping them. Wait one more example I have which activities you are performing currently, it will become more relatable to you. Whenever you are giving an interview at Tech giant company Google that time you are doing the selling of your own by convincing them to hire. Right? " In every stage of life each and everyone is trying to implement their sales skill, but that...

  (Credit:  https://www.freepik.com/ ) One day during our mentor guided me and my friend's startup about product advertisement. He suggested we watch the sonata watch Ad of Sushant Singh Rajput, after watching they want insights from us. Finally, I watched this Ad and come up with learning in front of a mentor. I told him “My learning is whenever any company creates ads it enters into the personal life of the buyer. It creates a story which can actually feel connected while seeing it.” Mentor replied, “Yes, Definitely correct. Whenever any company creates a marketing Ad for the product it makes their buyer a center and accordingly creates an Ad by considering things like the gender of the buyer, Why they will buy? (Reason to buy), Age of Buyer, Income range of buyer, which celebrity will inspire buyer, which newspaper buyer is reading, where that buyer is located, and what the lifestyle buyer is living? I asked, “What a keen observation of buyers while creating Ads!, Sir I...

(Credit:   https://pixabay.com/ ) I was recently planning a surprise vacation for my parents. I was looking at a bunch of destinations but the process of searching for good airfare for so frustrating. I was almost on the verge of giving up when I happen to overhear a conversation between friends at a coffee shop.  “I have got it. I have understood that travelling is my passion. It is so much fun to visit new places, learn about their culture, try out their cuisine and make some memories. You know just like the hero from the movie yeh jawani hai diwani says – Mein udna chahta hun, girna chahta hun bass rukna nahi chahta.” Said Suraj. Dhiraj asked, “Then what is stopping you?” Suraj said with a glum look, “The travelling cost to the destinations.” Dhiraj said, “That is not even a reason to frown over. Cheer up. I think we all can share whatever we know about travelling with you and I am sure it can help you run for your dream.” “Like what?” Asked Suraj Dhiraj said, “If you pre-b...