Sonata Karo #KhudParYakeen

 


(Credit: https://www.freepik.com/)

One day during our mentor guided me and my friend's startup about product advertisement. He suggested we watch the sonata watch Ad of Sushant Singh Rajput, after watching they want insights from us. Finally, I watched this Ad and come up with learning in front of a mentor. I told him “My learning is whenever any company creates ads it enters into the personal life of the buyer. It creates a story which can actually feel connected while seeing it.”

Mentor replied, “Yes, Definitely correct. Whenever any company creates a marketing Ad for the product it makes their buyer a center and accordingly creates an Ad by considering things like the gender of the buyer, Why they will buy? (Reason to buy), Age of Buyer, Income range of buyer, which celebrity will inspire buyer, which newspaper buyer is reading, where that buyer is located, and what the lifestyle buyer is living?

I asked, “What a keen observation of buyers while creating Ads!, Sir I am curious to know your experience with the company product selling process through Ads?”

Mentor with calmness, “Yes this Ad is the story that gets connected with you because you are also at the same stage, giving interviews for jobs and along with seeing the big dream of own startup. Right?”

I, “Yes, of course”

Mentor, “Through this storied company created a relationship with you which will build trust in their brand. Ultimately you will buy a sonata watch and revenue will get generated.”

I,” Ohh! means I got stages i.e. Story -> Relationship -> Trust -> Revenue. Right?

Mentor, “Yes definitely correct. Now tell me your analysis by considering the buyer’s persona told by me.”


I started sharing my analysis, “As per my knowledge sonata is the 2nd watch brand launched by Tata group’s titan company in 1998. Sonata watches mostly buyers are men’s. Here in this Ad, they have targeted college-passing students going for interviews, and being on time is an important criterion that’s the reason the watch product gets connected. The age range is about 22 to 30 years i.e. youth. A formal look is necessary for interviews that’s why professionals watch. Its average price range is from Rs.500 to Rs.2000. Youths inspirational hero is the late Sushant Singh Rajput. These are buyers' profile points sonata Ad is covering.

Mentor, “At the end most importantly sonata is conveying time management is the key factor when you want to achieve something. This Ad is providing spirit with a long-term vision to youths. In this way this Ad is creating relationships with youth, brand trust will get build-up, at last buyers will buy that watch and revenue will get generated.”

Let's connect with me on LinkedIn for getting more updates on sales: https://www.linkedin.com/in/harshadapawar1307/

 


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