SWOT can SORT your life!

 (Credit: https://www.freepik.com/)

         There are a lot of gifting ideas in the market. But the moment you give a personalized touch to it that gift becomes special. Recently I saw a notebook with your photo printed on it. You can gift this set of notebooks to your loved one by printing their photo on the cover page. Now, who brought up this idea of gifting a customized book? There is one well-known brand in the Indian market when it comes to stationery. You guessed it right, Classmate.

         Brands like classmates use this strategy to immerse themselves into their customer’s life. The way Indian people know Noodles as Maggi, Mineral water as Bisleri know stationary means, classmate.

          Thank you for showering your love on my blogs. I write a new blog every single week where I help you with one of the sales strategies or methods used by different companies. If you have not gone through my blogs, make sure you click on this link to read my previous blogs https://harshadasaleslearning.blogspot.com/

Classmates have done their SWOT analysis in the correct way and that’s why they are sorted now. But what is S W O T analysis?

SWOT analysis is

S- Strength

W- Weakness

O- Opportunity

T- Threat

 I think they did their SWOT analysis in this way

 Strength ITC group has-

ITC has diversified businesses in FMCG, Agri- Business, Hotels, and Packaging. They have a good audience who trust them so it becomes a strength. On the basis of this strength, they can expand their new vertical in the stationery business.

 Weakness ITC is facing in the Indian market-

ITC companies don't have previous experience in the stationary market. They are diversified already in other domains but not in stationary.

 Opportunity in the Indian market –

While working they understood the Indian stationery market is too unorganized. There is a strong need for a specific brand in the stationary market. Along with the notebook, the market was not doing anything unique. It's an opportunity for ITC.

 Threat ITC may face while taking this action-

One of the biggest threats in front of ITC is how to compete with stationary market competitors who already gain the trust of audiences?

After a SWOT analysis ICT launched a classmate brand in 2003.

They targeted school, and college students and accordingly made a strategy.

In 2003 usually, the front and back pages of the notebook used to be blank. In the USP (Unique selling proposition) they added Jokes, Facts, Quizzes, and Puzzles into it. This became the attraction point for students. I have read all the last pages of my classmate's notebooks in my boring lectures. I know you also have done it.

And have you observed that a classmate's notebook looks super attractive compared to any other notebook! Because most of the time they choose their cover photos as Photographs of Birds, Monuments, athletes players, bikes, cars, and whatnot. And all the students choose the notebook of a classmate over any other ordinary notebook with no photo. Because they buy what they like. 

          So classmates chose this way to get emotionally attached to their customers and they found out this using a SWOT analysis.

Let me tell you a secret. I also got to know about my writing skills after going through a SWOT analysis only. You can try it for yourself and if you feel like sharing it with me you can.

 Thank you for reading my blog. See you in my next blog.

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