Harshada's Sales Learning

  (Credit:  https://www.freepik.com/ ) One day during our mentor guided me and my friend's startup about product advertisement. He suggested we watch the sonata watch Ad of Sushant Singh Rajput, after watching they want insights from us. Finally, I watched this Ad and come up with learning in front of a mentor. I told him “My learning is whenever any company creates ads it enters into the personal life of the buyer. It creates a story which can actually feel connected while seeing it.” Mentor replied, “Yes, Definitely correct. Whenever any company creates a marketing Ad for the product it makes their buyer a center and accordingly creates an Ad by considering things like the gender of the buyer, Why they will buy? (Reason to buy), Age of Buyer, Income range of buyer, which celebrity will inspire buyer, which newspaper buyer is reading, where that buyer is located, and what the lifestyle buyer is living? I asked, “What a keen observation of buyers while creating Ads!, Sir I am c

(Credit:   https://pixabay.com/ ) I was recently planning a surprise vacation for my parents. I was looking at a bunch of destinations but the process of searching for good airfare for so frustrating. I was almost on the verge of giving up when I happen to overhear a conversation between friends at a coffee shop.  “I have got it. I have understood that travelling is my passion. It is so much fun to visit new places, learn about their culture, try out their cuisine and make some memories. You know just like the hero from the movie yeh jawani hai diwani says – Mein udna chahta hun, girna chahta hun bass rukna nahi chahta.” Said Suraj. Dhiraj asked, “Then what is stopping you?” Suraj said with a glum look, “The travelling cost to the destinations.” Dhiraj said, “That is not even a reason to frown over. Cheer up. I think we all can share whatever we know about travelling with you and I am sure it can help you run for your dream.” “Like what?” Asked Suraj Dhiraj said, “If you pre-book your

(Credit:  https://www.pexels.com/ ) I was watching my favorite show with my brother when a Fevicol advertisement started playing. My brother asked me, “Didi. Why are there no actors in any of these Fevicol advertisements?” I replied, “Good observation. I will answer that if you tell me the product name for Fevicol correctly." My brother replied in a flash, “This is super easy. It is Fevicol only.” I laughed and said, “Wrong. Fevicol is the brand name and their product is actually polysynthetic resin. There is a parent company called Pidilite that owns brands like Fevicol and M-seal.” Brother asked, “Really? But can you tell me why no actors work in them? I see them working in most of the other advertisements.” I said, “You are right. That is the marketing strategy that the Fevicol team came up with. You know the ultimate mantra of marketing – Facts tell but stories sell. Just like we call photocopying machines Xerox machines, Pidilite or Fevicol are trying to capture t