Posts

Know the way of the boat journey...

Image
   (Credit -  https://www.freepik.com/ ) Have you heard about boAt? Hey, I am not talking about that B for Boat, yes actually the B for Boat but here I am talking about wearable brand boAt . The earphones through which you are hearing songs.  The boat watch on which you just checked the time, before starting to read it.  The Shark of Shark Tank India i.e. Aman  Gupta.  As I told you earlier B for Boat. In the same way, Aman Gupta also decided to give his business name i.e. boAt .  Whenever Aman was thinking of giving a name to his business, He started from A for Apple then B for Boat, and decided to give a simple and easy name boAt . Today we are going to discuss boat journey. In the wearable products what uniqueness Aman used? In a short period of time, how can boAt become one of the famous brands? Which strategies are implemented by Aman? How did Aman enter the competitive market? Where is positioned Boat so that it will capture market demand? Hey friends, here boA
Post a Comment
Read more

Sales person is a real problem solver!

Image
   (Credit -  https://www.freepik.com/ ) Hello, my dear reader. Welcome to the new blog of Harshada’s sales learnings. Let me ask you a few questions at the beginning of this blog. ·         Do you want to start your Business? ·         Are you wondering to implement B2B business techniques? ·         Have you heard about the D2C business in Shark Tank season 1? Let me help you understand what exactly these terms mean B2B, B2C, and D2C. Before moving ahead if you have missed one of my most-read blogs about Starbucks you can check it out here - https://harshadasaleslearning.blogspot.com/2022/10/how-did-starbucks-become-famous-brand.html Okay, let’s come back to the point. We will start with full form of these terms. B2B - Business to Business B2C - Business to Consumer D2C - Direct to Consumer I am planning to write one dedicated article explaining what these 3 things mean this blog is just for B2B. Take the example of one company. Any company in this world is
Post a Comment
Read more

SPIN makes you WIN...

Image
 (Credit -  https://www.freepik.com/ ) Are you facing problems while making sales pitch? Have you experienced that the current sales pitch is not working? Have you faced the problem of not getting the expected response from prospects? Do you want to make your cold call conversation engaging? Do you want to close more deals? Do you want to extract more data through prospect conversation? All the people who are working in the sales domain face these issues. For the last 2 years, I am also working in sales facing the same problems but trying to find out the solution to them. I started following sales-related YouTube channels from there I got to know about SPIN's selling technique. SPIN Selling is a method with the help of it you can make your prospect conversation engaging and insightful as well. This selling skill is majorly focusing on asking questions to prospects due to which that prospect will also take an interest in the product which that salesperson is trying sell. SPIN st
Post a Comment
Read more

SWOT can SORT your life!

Image
  (Credit:  https://www.freepik.com/ )          There are a lot of gifting ideas in the market. But the moment you give a personalized touch to it that gift becomes special. Recently I saw a notebook with your photo printed on it. You can gift this set of notebooks to your loved one by printing their photo on the cover page. Now, who brought up this idea of gifting a customized book? There is one well-known brand in the Indian market when it comes to stationery. You guessed it right, Classmate.          Brands like classmates use this strategy to immerse themselves into their customer’s life. The way Indian people know Noodles as Maggi, Mineral water as Bisleri know stationary means, classmate.           Thank you for showering your love on my blogs. I write a new blog every single week where I help you with one of the sales strategies or methods used by different companies. If you have not gone through my blogs, make sure you click on this link to read my previous blogs https://
Post a Comment
Read more

Decoy Effect trapped you here!

Image
(Credit:  https://www.freepik.com/ )             There are 2 categories of people who go for a movie. First are the people who like movies and the second (I am pointing a finger at me) who loves popcorn. Seriously, “Harshada is watching a movie.” is an incomplete sentence. “Harshada is watching a movie with popcorn.” this one is a complete sentence.             So as always I pushed one of my friends at the half time of the movie to buy popcorn for me. This time more than a popcorn I was interested in his behavior because I want to see how he got trapped in a Decoy effect.             I know you are feeling confused while reading this. Movie, popcorn, getting trapped, decoy? What is the meaning of these things? The decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. I know you ignored my above statement. Because it’s complicated. But tha
Post a Comment
Read more

I got the best job in Lockdown period!

Image
I am currently working as an Inside Sales Executive in one of the Multinational Company. When I was giving an interview for this company, the interviewer asked me one of the most common question, please introduce yourself.  I started my introduction with my resume objective. I said with a confident voice, "I am a Mechanical Engineer by Qualification and Sales person by Passion." The interviewer replied with a curiosity, "Okay, Just stop and explain to me Why Sales? I can read here that you are a Mechanical Engineer by qualification then why you choose the sales profession and over that you are telling me, it is your passion also, how?" Actually I am too familiar with this type of question because not only the interviewer but also my colleagues, friends ask me this question, “Harshada, Why you are into sales?” By keeping my confidence I said, "I like socializing and I like to interact with people more than a computer. And I believe only by talking to people I ca
Post a Comment
Read more

Become a Guerrilla with Guerrilla marketing

Image
Have you ever noticed – A park bench painted with a KitKat wrapper. A painting of finger chips over a zebra crossing. A coco-cola bottle-shaped vending machine serving coco-cola bottles. I think you are also observing such unique things around you. Correct?  What do you think? Who is creating such things and why?  It's a marketing strategy. With a low budget they are creating their brand awareness among people. Targeting a lot of audience by performing such weird as well as creative things.  This marketing strategy is called Guerrilla marketing.  Have you observed? People take photographs, make videos and most importantly do mouth publicity of that specific product. This marketing strategy connects with your emotions because it enters in your daily activities. The key factor of this marketing is it gets media attention easily. It makes a positive and memorable connection with your target audience. What do you think? Is it really beneficial? Small businesses fail because they are no
Post a Comment
Read more